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9 Tips to Grow Your Social Media

A Guest Post from Amplifinity Intern,
Logan Risser

“Would I retweet that?” This simple question should be the driving force behind your influence in the social media market. Ensure your social media content is worth sharing and not just another product ad or shameless plug. As a society we are inundated with advertisements throughout most of our waking hours. According to the BBC, 72% of Americans find banner ads on their phones to be annoying. Instead of adding to that pile, give people something they will appreciate. Create content that is informative and valuable, such as insight from inside your industry or tips and tricks you have learned throughout your work life. You have a platform; use that to provide something useful and not to boast about your products. Show what your business brings to the table in a unique and engaging way that will encourage conversation. Engage in productive conversations with industry leaders in your field. Twitter and other social media sites are the perfect way to connect with not only customers but also industry leaders and specialists.images8AZ9V6GN

According to Altimeter Group, 78% of businesses have a dedicated social media team. Do not let those figures intimidate, but rather encourage you. Social media is a powerful tool and it’s rapidly growing.



  • Take advantage of this growth opportunity to differentiate yourself and your company as an expert.

  • Engage with people and be transparent.

  • Make sure to follow back anyone who follows you and thank them for the follow. Show them some appreciation and retweet something relevant of theirs; this will be reciprocated.

  • You should aim to tweet or create content every day, but do not feel rushed.

  • No content is better than throwaway content, so make sure you have something useful to share before sending out an aimless tweet.

  • Encourage your employees and coworkers to retweet and contribute to your social media presence. You don’t have to force them to like your statuses or retweet your content. Create content they will naturally identify with so they feel good about your company’s social presence. Tweet about trends or issues your employees can connect with.

  • Bring in guest bloggers to provide a look into your business. That quiet programmer may have something great to contribute if you give him or her an opportunity.

  • Focus on fresh, insightful content and interact with your followers to give your social media push a head start.

  • So, before you submit content, review it and ask yourself, “Would I retweet that?”

4 Sales Best Practices using the Art of Referrals


Amplifinity's CEO and Founder, Richard Beedon, blogs about the evolution of sales best practices for large brands.

iMedia Connection image, Amplifinity blog

Originally published in iMedia Connection, April 2, 2014


There seems to be a consensus that referrals are the best form of leads. They close faster, buy more and stay longer. Exceptional sales people have been generating referrals for what seems like forever.

Until recently, large corporations have struggled to figure out how to scale the success of individual sales reps to systematically and proactively drive large volumes of referrals.  But that is all changing as technology is now coming to market that can help large brands automate the best practices of sales reps and institutionalize the process of generating referrals from customers, employees and other people who influence the buying decision.

Good technology systems typically are designed to automate manual best practices. Let’s take a look at key functions that great sales people all tend to have in common:

  1. They build referral channels. The majority of salespeople are excellent networkers. Whether meeting people via the local rotary club, the area chamber of commerce or at the local pub, great salespeopleSales team networking can be very good at telling everyone about what they do – their friends, family, customers, other employees and even strangers. Great salespeople also know that the more people who know what they do, the better the chance of that specific network spreading the word.

  2. They ask their channel for referrals. Most great reps never leave a meeting, business or personal, without asking for a referral – and they are skilled at handling it with a gentle approach. One of the most staggering statistics that I have recently heard is that between 70 percent and 80 percent of all people are willing to refer leads if asked, yet less than 15 percent of individuals and companies ask for them. The great ones ask, and they ask often.

  3. They motivate the channel. Compensation is a great motivator (just ask the majority of the 17 million commissioned sales reps in the U.S.) and many of the great ones build professional referrals networks where they compensate people and companies for leads referred to them that can eventually lead to business. There are both monetary and non-monetary ways to incent people to do things that actually work.

  4. They nurture the channel. They always thank their network for referrals, they compensate their network in a timely fashion for referrals and they keep them in the loop.

The good technology solutions should help replicate and facilitate those processes to “institutionalize” and scale the process of driving referrals. These solutions must:

  • Make it easy to enroll customers, employees and influencers into the referral program. The idea is to build a referral community.

  • Provide them with the tools to make it easy to refer.

  • Track and manage all the workflows so you can measure results.

  • Automate the process of thanking and nurturing these channels for their contributions so they continue to perform.

While the marketplace is changing at a pace that is liable to cause even the top salespeople to question their sales strategy, there is one thing that will not change.  Networking will always be #1 for driving quality leads that must be nurtured, thanked and motivated.

The only real difference today, is that these steps can be completed at a faster, more efficient pace, generating exponentially more leads and closed deals – and enabling the best salespeople to be even better.

Advocacy Marketing: Crowdsourcing Lead Gen


5a9f8965be087ed821d5479936ee384f resized 600 CEO Richard Beedon extoles benefits of crowdsourcing leads in today's Yahoo, Small Business Advisor.  Some of these benefits?

  • Better leads

  • Corporate productivity

  • Scalability

Beedon writes, "Reaching out to the crowds of people that know and trust you makes good business sense.  They are very connected, have a loud and trusted voice, and they can reach their friends easily and often on your behalf."

By utilizing the latest in social marketing software and technology, business leaders can mobilize this channel by creating and leveraging their social relationships to generate great leads and drive new business.


Amplifinity, Creators of the Advocacy Management Platform, is Hiring


Amplifinity's Advocacy Management PlatformAmplifinity, creators of the Advocacy Management Platform, is growing quickly.  We've got several job openings, and we are on the hunt for people who have what it takes to be a part of a team that is driven, undeterred at the idea of venturing out on their own to get things done, and super enthusiastic about being part of a fast moving, energetic tech startup culture.

Amplifinity is located on North Main Street in Ann Arbor, MI, on the Huron River (Do you kayak? large 8ARGO DAM3 resized 600Like to trail run? Enjoy sitting by the water to catch a break during the day? That's all available steps outside our front door!).  We are a vibrant, eclectic group of people who enjoy what we do, and don't mind taking time to have some fun while we work.

If you want to gain unparalleled professional experience with a company that values everyone's voice, opinions and new ideas, Amplifinity is definitely the place.

Click here for details, or send an email with questions or to request more information!

- The Team at Amplifinity

@Amplifinity Talks Brand Advocacy with Leading Marketing Blogs


Amplifinity has been talking a lot lately - for good reasons.  We are turning our enterprise clients' brand advocates - their customers, employees and influencers - into powerful sales and marketing channels.  Read more about how we are doing it!

Amplifinity in B2C"Four Reasons Marketers Should Focus on Brand Advocacy"
By CEO, Richard Beedon


"Employees: A New Sales and Marketing Channel"
Amplifinity in iMedia ConnectionBy CEO, Richard Beedon


"Brand Advocacy: Fact or Fiction?" Amplifinity in AdRants
By Director of Marketing, Theresa Trevor



Amplifinity CEO: Maximizing Sales and Marketing Opportunities through Social Channels


Amplifinity's CEO, Dick Beedon, is the author of a new article on iMedia Connection.imedia connection

In the article, Beedon discusses ways how the evolving social landscape has affected sales and marketing, and how companies can take advantage of the rapidly changing environment by leveraging social channels.

Find the full article here.

Amplifinity Keeps Growing, and a Shout-out to Steve Jobs


At Amplifinity we work hard.  We stay late.  We come in early.  We eat lunch at our desks. We laugh a lot. Who doesn't appreciate the occasional proof that it's all worth it? This year, Amplifinity got our proof.  The Amplifinity team is on a collective mission to create the most powerful brand advocacy software platform on the market - one that gives our clients the power to acquire highly qualified customers by soliciting referrals, testimonials and endorsements from their customers, employees and influencers.

steve jobs amplifinity blogI recently started reading the biography of Steve Jobs, written by Walter Isaacson. I admire Jobs and find his work ethic inspiring (a little daunting, ok, but inspiring nonetheless). Jobs was incomprehensibly successful as an entrepreneur and inventor because of some basic principles to which he held fast.  Three of these principles resonated with me as the same that keeps Amplifinity growing and becoming better every day:

1) Do what you love

This may seem trite, but if you truly enjoy what you do, chances are good you're going to succeed.  If you are passionate about your work and the work you do for those who use and buy your products, it's almost impossible to fail. 

2) Get your message down and make sure you deliver on that message.

It's possible that Steve Jobs did this better than any other brand leader out there.  Your message can sell an "experience" or come across as lofty or too good to be true, and that's ok if your product is as good as the experience you're selling. 

We've all been sold on products and been disappointed when the real-deal is far from what we were "promised." Make your message cool, creative, clever; but make sure your product delivers.

3) Be indefatigable.

There's not one brand out there that hasn't looked defeat in the eye and wanted to cower in a corner.  But the good ones don't cower or relent.  They don't listen to naysayers. Jobs had plenty of people who doubted him.  The technology arena is a crowded space with lots of really smart people trying to come out on top.  If you adhere to #1 and #2 above, tireless representation of your cause will come easy - well, easier at least. But you've got to have a pretty impressive constitution to make that happen.

Jobs stands as a true pioneer - even despite the fact that he was often maligned or criticized for his insatiable quest for perfection. 

At Amplifinity, the energy and dedication not only to perfecting our product but to our clients' success has resulted in significant growth of our staff, our client roster, our clients' revenue and the AMP Platform.

So, in the words of Steve Jobs, the team at Amplifinity has "the sense that right now is one of those moments when we are influencing the future."

Read more about Amplifinity's 2013 growth here.



Everyone here has the sense that right now is one of those moments when we are influencing the future.

Amplifinity's CEO in "Wired": The Science of Driving Brand Advocacy


WIRED Amplifinity's CEO, Dick Beedon, is the author of a new article for WIRED Innovation.

Beedon writes about the ways in which brands can transform their customers, employees and 3rd party influencers into high performing sales and marketing channels by putting technology in place that allows them to generate, track, and manage brand advocacy.

"Today’s truly successful companies understand the importance of transforming their customers into life-long brand advocates," Beedon writes.

Click here to view the full article.

TXU Energy and Amplifinity Team Up to Launch Customer Referral Program


TXU Energy has launched a new customer referral program powered by Amplifinity.TXU Energy Referral Program

The program allows TXU customers to easily refer their friends and family through email, Facebook, Twitter, LinkedIn, or cards that can be printed and handed out.  Both the existing customer and the new customer receive a $50 prepaid card for each qualified friend who signs up.

"There's nothing more powerful than a friend recommending a company's service," said Michael Grasso, Chief Marketing Officer for TXU.

For more information and the full press release, click here.

Amplifinity Marketing Director Theresa Trevor Featured on WOMMA Blog


Our Marketing Director, Theresa Trevor, has a new blog featured by the Word of Mouth Marketing Association today.2023

In the article, Theresa discusses some key ways in which the world of marketing and brand advocacy has evolved.  Using examples such as Cabbage Patch and American Girl dolls, we get a fresh take on how today's social world has led to the increasingly consumer-driven marketplace.

Check out the post here.

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