Amplifinity's CEO, Dick Beedon, is the author of a new article on iMedia Connection.
In the article, Beedon discusses ways how the evolving social landscape has affected sales and marketing, and how companies can take advantage of the rapidly changing environment by leveraging social channels.
Find the full article here.
At Amplifinity we work hard. We stay late. We come in early. We eat lunch at our desks. We laugh a lot. Who doesn't appreciate the occasional proof that it's all worth it? This year, Amplifinity got our proof. The Amplifinity team is on a collective mission to create the most powerful brand advocacy software platform on the market - one that gives our clients the power to acquire highly qualified customers by soliciting referrals, testimonials and endorsements from their customers, employees and influencers.
I recently started reading the biography of Steve Jobs, written by I admire Jobs and find his work ethic inspiring (a little daunting, ok, but inspiring nonetheless). Jobs was incomprehensibly successful as an entrepreneur and inventor because of some basic principles to which he held fast. Three of these principles resonated with me as the same that keeps Amplifinity growing and becoming better every day:
1) Do what you love
This may seem trite, but if you truly enjoy what you do, chances are good you're going to succeed. If you are passionate about your work and the work you do for those who use and buy your products, it's almost impossible to fail.
2) Get your message down and make sure you deliver on that message.
It's possible that Steve Jobs did this better than any other brand leader out there. Your message can sell an "experience" or come across as lofty or too good to be true, and that's ok if your product is as good as the experience you're selling.
We've all been sold on products and been disappointed when the real-deal is far from what we were "promised." Make your message cool, creative, clever; but make sure your product delivers.
3) Be indefatigable.
There's not one brand out there that hasn't looked defeat in the eye and wanted to cower in a corner. But the good ones don't cower or relent. They don't listen to naysayers. Jobs had plenty of people who doubted him. The technology arena is a crowded space with lots of really smart people trying to come out on top. If you adhere to #1 and #2 above, tireless representation of your cause will come easy - well, easier at least. But you've got to have a pretty impressive constitution to make that happen.
Jobs stands as a true pioneer - even despite the fact that he was often maligned or criticized for his insatiable quest for perfection.
At Amplifinity, the energy and dedication not only to perfecting our product but to our clients' success has resulted in significant growth of our staff, our client roster, our clients' revenue and the AMP Platform.
So, in the words of Steve Jobs, the team at Amplifinity has "the sense that right now is one of those moments when we are influencing the future."
Read more about Amplifinity's 2013 growth here.
Amplifinity's CEO, Dick Beedon, is the author of a new article for WIRED Innovation.
Beedon writes about the ways in which brands can transform their customers, employees and 3rd party influencers into high performing sales and marketing channels by putting technology in place that allows them to generate, track, and manage brand advocacy.
"Today’s truly successful companies understand the importance of transforming their customers into life-long brand advocates," Beedon writes.
Click here to view the full article.
TXU Energy has launched a new customer referral program powered by Amplifinity.
The program allows TXU customers to easily refer their friends and family through email, Facebook, Twitter, LinkedIn, or cards that can be printed and handed out. Both the existing customer and the new customer receive a $50 prepaid card for each qualified friend who signs up.
"There's nothing more powerful than a friend recommending a company's service," said Michael Grasso, Chief Marketing Officer for TXU.
For more information and the full press release, click here.
Our Marketing Director, Theresa Trevor, has a new blog featured by the Word of Mouth Marketing Association today.
In the article, Theresa discusses some key ways in which the world of marketing and brand advocacy has evolved. Using examples such as Cabbage Patch and American Girl dolls, we get a fresh take on how today's social world has led to the increasingly consumer-driven marketplace.
Check out the post here.
"Forward thinking companies will be the ones that identify and work their customer advocates to genuinely build the brand, the customer base and the bottom line."
- Mattew Rhoden, Rogers & Peppers
Our featured whitepaper of the month, "4 Things You Should Know About Your Brand Advocates in Today's Social World," provides a starting point at which to begin thinking about a brand advocacy strategy.
Click here to download. Or take a look at our Resources page for additional tips and Best Practices from Amplifinity.
Better yet, let's talk about how our AMP platform can integrate into your marketing strategy and drive more brand advocates to your B2B or B2B, resulting in measurable increases in acquisition and revenue. Click here and we'll handle the rest.
Amplifinity's Marketing Director, Theresa Trevor, is the featured author on WOMMA's blog today. She discusses how offline marketing still works in today's digital world, and how building relationships is key to brand advocacy.
Check out the article here!
By Sam Gach and Tyler Echevarria
Today we sit down with our own Tyler Echevarria, Account Manager here at Amplifinity. He works directly with our clients and has the inside scoop on what motivates people to spread the word about brands they love. We have a few questions for him that should help us better understand brand advocates.
Q: First of all, what is your role in the process of brand advocacy?
A: As an Account Manager, I provide our clients with the tools and knowledge to help them better leverage their brand advocates. I also aid the clients in making changes to improve their advocacy programs.
Q: What motivates an advocate?
A: Strong incentives and an easy to navigate process flow. A strong incentive will encourage users to come back and make more referrals as friends become in market for that particular product or service. If the process to make referrals is too complicated or convoluted they won't come back after making their first referral; or even worse, they will quit before making that first referral.
Q: What types of incentives do we use in our programs?
A: Amplifinity can support using any type of incentive. Our clients will know their customers better than we will, so they generally know what works best for them. Amplifinity has used checks, gift cards, free service, and bill credits.
Q: Is it possible to create long-term advocates?
A: Absolutely. It is an Amplifinity best practice that our customers build their advocacy programs with a long term view. Advocates know their friends and family best. This means they know when they are in market. If you run the advocacy program as a short campaign, customers may not have friends that are ready to purchase that product. If the program were run with a long-term view, the advocate would be able to come back at the right time to make that referral.
Q: How does good customer service affect advocacy?
A: Customer service is extremely important to brand advocacy. You can have the greatest product on the market but if customers come to expect poor customer service they will abandon the product. People do not want to refer their friends and family to a product or service that is going to treat them poorly.
Q: Do you find that our clients adjust their programs over time?
A: Yes, our best clients will make changes over time to keep the program(s) fresh in order to drive advocates back to the program. Two examples of ways to update the program are to change the incentive structure and the creative. Clients have implemented special tiered rewards for holiday promotions to drive extra traffic. Updating creative to match the current marketing campaign keeps the look and feel fresh in the consumers mind.
Q: Do you have any other advice for companies wishing to improve brand advocacy?
A: Give every customer the opportunity to be an advocate. Do not limit who can and cannot be part of the program. Do not exclude people who may only generate one lead. Instead of only inviting those who will make many referrals, give them access to a special program with different incentives.
Lots of great insight from Tyler. If you have any questions that weren't answered in our session, feel free to check out our website or send a message to firstname.lastname@example.org.
By Betsy Reichert
Most large companies know the value of a loyalty program, whether or not they implement it. Asking your current customers to buy your product or service again is often a natural effect of a product of quality. But do you know that your customers are enthusiastically endorsing your brand to their friends, family, and colleagues without a reward or acknowledgment from you?
According to WOMMAPEDIA, 66% of consumers, whether online or offline, talk positively about brands when presenting or promoting your brand. Think of all the people who are on your Facebook page or who have “liked” your brand. Think about all the people in your loyalty program, if you have one. They are advocates promoting your brands to their social networks online and offline.
The number of advocates you have can be greatly increased by acknowledging them, thanking them, nurturing them, and of course rewarding them. A reward isn’t necessarily discounting your product or service. Sometimes, it is VIP status for a laser center. Other times it is getting a first view of the new game for a video game manufacturer. Look to what your advocates want the most and give it to them by referring your company.
My trusted friend has been going to a chiropractor and she has convinced her husband to see the chiropractor, too. She feels so good after getting adjusted that she tells everyone who will listen about her experience. Andrea’s recommendation has convinced other friends to go. They have raved about it, even ones who have been skeptical about going to a chiropractor. That is the power of brand advocacy.
So, is it necessary that you have all your brand advocates screaming your company’s message from the rooftops? Of course it is! They will be your spokespersons who promote your company and brands.Their relationships will bring in customers as they spread the word. What could be better than that?
By Sam Gach
If you give your customers their groceries for free, they're going to like you better. But chances are they aren't the only ones.
One of our employees was scrolling through her Facebook feed this morning and came across a friend's status:
"Was at Whole Foods tonight when they lost all power to their systems. Rather than have us tired, dinner shopping souls wait, they bagged up everyone's groceries as usual and then said 'this is all on the house tonight.' I tried to estimate what I owed (as did others) but they wouldn't take it. There were about 20 of us in the store. They just built some serious brand loyalty!"
Not only did this woman become more loyal to Whole Foods because of this experience; she also shared the story with her friends on Facebook and over 30 of them "liked" it.
As mentioned in the status, Whole Foods created brand loyalty by their generosity. But this brand loyalty led to brand advocacy - the customers who were in the store at the time are not the only ones who like Whole Foods a little bit better now.