Our Marketing Director, Theresa Trevor, has a new blog featured by the Word of Mouth Marketing Association today.
In the article, Theresa discusses some key ways in which the world of marketing and brand advocacy has evolved. Using examples such as Cabbage Patch and American Girl dolls, we get a fresh take on how today's social world has led to the increasingly consumer-driven marketplace.
Check out the post here.
Check out Dick Beedon's (Founder and CEO at Amplifinity) newest blog in All Things WOMM.
In Today's blog, Beedon digs a little deeper into just one of the ways a company can leverage their brand advocates to drive sales and marketing inititatives: Referrals.
Our Founder and CEO, Dick Beedon, writes (in All Things WOMM blog - click here) about the Social Enterprise today, and how companies can and should be leveraging their customers and employees to drive sales and marketing inititatives. Look for his next blog in All Things WOMM the week of September 3rd, when he discusses the finer points of referral marketing.
We would love to hear the ways in which your brand advocates have worked for your company.
Read WOMMA'S blog today; it features Amplifinity's Nine Critical Success Factors for a Referral Program. How and why does your company's referral program succeed? We'd love to know!