How Bank Referral Programs Work
We invite you to read uRefer's new white paper on Referral Programs in the Banking Industry. Here's an excerpt:
Top banks throughout the world use referral programs to acquire new customers. And they’re working!
Customer referral programs have been proven to increase new customer accounts, lower customer acquisition costs and decrease customer churn. But not every refer-a-friend effort is a success. Referral programs in the banking industry require the right amount of promotion, management and tracking to be an effective and sustainable marketing channel. . .
Written by Theresa Trevor